Remember when we talked about lead scoring? Well, it isn’t exactly doable without your sales team’s input. How will you know what qualifies a lead for sales without knowing if your defined SQLs are successfully sold? Your marketing and sales teams need to be aligned on the definitions and the process of moving a lead from MQL to SQL to opportunity before you even begin to capture leads.
Marketing, of course, is key. People have to know about your revolutionary new coffee maker (or coffee delivery service, or whatever you’re selling) before they can buy it. A go-to marketing strategy in the digital age is to meet your customers where they are — on the internet. Building a great website for your company is a good place to start. From there you can use social media, blogging platforms, and email campaigns to drive traffic back to your site.

Like starting a home bakery, developing a catering service comes with a unique set of food-oriented challenges. Right off the bat, you need to make sure that it’s legal in your state or municipality to use your home kitchen for commercial food production. If it is, you’ll still need to make sure that you’re following food-safety regulations and other relevant laws.


In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.  Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.

Hey Karen, thanks for reaching out! You’d first have to get the small businesses to join a network like CJ, Shareasale, or Impact Radius. Once they are considered an affiliate merchant, you can find them in the platform and join their affiliate program. I don’t typically recommend affiliate for small businesses or artists, as you need a good amount of traffic to make any money. To make money quickly, I’d start by developing a website based on your expertise and personal brand, and selling a high-end consulting service to B2B clients. Feel free to check out my start here page or email course to get the details :). Thanks again for reaching out and hope to talk to you soon. 

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After web hosting as the most popular affiliate program category, website builders like Wix and Squarespace and e-commerce platforms like BigCommerce and Shopify are a close second when it comes to digital products. As the first step bloggers take to create a website is choosing a web host; the same is true for business owners looking to build a website.
Winning that business is all about relationship building. That’s true for B2C businesses, and it’s true for B2B, as well. With so much information at their fingertips, customers research and form opinions on brands and products well before they make contact with salespeople and enter what we traditionally think of as a customer journey. So when they do make contact, customers are looking for something more than an old-fashioned sales pitch. They want to trust your brand and feel good about buying what you’re selling. It’s on you to earn that trust and build a relationship with each customer.
After you find an affiliate network with merchants that match your niche, the next step is to make sure you can earn high commissions from your sales. Remember, average affiliate commissions (depending on vertical) range from 5-30%. When you scan the list of merchants, do some math on potential earnings and product prices so that you maximize your revenue.
Good content marketing entertains and informs with blog articles, social media posts, and other bite-sized content that adds something to readers’ lives and draws them to your brand. Small businesses in particular should remember that with a little know-how, a single piece of content is easily repurposed as a mini marketing campaign (or even a killer sales deck). Why constantly reinvent the wheel when you can keep riding the ones you’ve already made?
Sure, there are a lot of graphic designers out there, but there are far more Websites, companies and organizations in need of design work than there are designers. That’s the good news. The more difficult news is that graphic design does require a certain level of expertise and possibly some pricey software, although designers can often get by without necessarily having the most expensive applications on the market.
How established is your site/blog/social media following?  Do you already have an audience of 1 million or are you just getting started?  Early on in your affiliate marketing journey you will probably want to have multiple options to make sure you can cover a broad field. You might want to become an Amazon Associate as well as joining one of the networks so you will have a product link to drop into any posts you do.  An easy place to start is to promote the services you are using if you are enjoying their product - web hosting or email management systems like Aweber.
Hey there, sorry my very hungry blog ate your first comment. I would say that for new bloggers, my #1 tip is to focus less on writing and more on scaling. I’ve seen a lot of new bloggers worry about every word they write and spend so much time on every article. My advice is to get your posts live and start focusing on real-world relationships. Guest posts and backlinks will help your Domain Authority and traffic 100x more than just writing new content. Plus, since blog posts need to be updated over time, just hit the publish button and worry about making the article perfect later. 🙂 Good luck on your journey. My email list has a 7-day course that goes over my strategy in detail.
Lead scoring is a way to qualify leads quantitatively. Using this technique, leads are assigned a numerical value (or score) to determine where they fall on the scale from “interested” to “ready for a sale”. The criteria for these actions is completely up to you, but it must be uniform across your marketing and sales department so that everyone is working on the same scale.
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
You may think direct mail is a thing of the past. But it’s still effective for targeted communications. Consider a content asset developed for high-level executives. Executives don’t usually browse the web for information. And it can be hard to get through to them via email. That means they may not come across the content you’ve developed with them in mind. This is where direct mail can prove powerful. You could send a direct mail piece to this audience to make them aware of your new, targeted content asset.  Direct mail also gives you a chance to grab the attention of a hot prospect by being creative and interesting with your message and presentation.
Some of the opportunity in this niche is going to be referring people to luxury brands that have higher order values than we might see on Amazon. I can’t disclose the person or the site, but one of my colleagues is in one of these niches and reported significant revenue increases from testing other affiliate programs against Amazon–before Amazongeddon.
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