The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there's a tool for that.
By building an extensive following, this will allow you to gain profit by attracting key advertisers or get commissions by promoting other brand products (think affiliate). Blogging is big business; just ask Heather from Dooce.com. She’s a mom that blogs daily about her children and pets and has successfully turned her daily adventures into a very lucrative business by simply making money blogging. One of my favourite ways to make money from a blog is by creating your own online course.
Starting an Etsy shop is completely free, and they provide tons of support and training for sellers. This includes an online marketing training course that even covers the basics of SEO. An Etsy store can be started as a part-time business, and then become your full-time gig when you’re earning enough from it. The top sellers on the platform often sell over 1,000 items from their store every day. Yup, that’s 1,000 items every single day.
Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools -- like Trello, Gmail, Giphy, and so many more -- right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Pitches to be your own boss. Our Consumer Action Center is hearing from a lot of callers who go to help-wanted sites, find an opportunity that looks good and then contact the supposed employer. It turns out to be a pitch for owning your own business, with promises of huge money. Unfortunately, the only ones making money are the people pushing startup kits for a fee.
If you have a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? As a business consultant, you can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. Your chances of success may be greater if you focus your strategy on a niche aspect of business consulting. You can start this process by following this 18-step checklist for becoming a small business consultant.
You can use your marketing skills to show business owners the benefits of using analytics data, strategic keywords and content structure to gain more organic web traffic. If you are unfamiliar with SEO or want to brush up on your digital marketing skills, you can reference Moz's Beginner's Guide to SEO. Keep in mind that Google's algorithms are always changing, so SEO is something you will need to continue your education on to stay relevant and successful in this field.