He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There's no one-size-fits-all for team structure -- it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies' structures. These should help you hire the right people, and have them "sitting" in the right spot in your organization.
With affiliate marketing, you offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. Commission amounts vary depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products. As you can see, there’s little risk on your part and virtually no investment needed either. Just like with drop shipping your only costs will be marketing and advertising to drive traffic and generate the sale.
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
Step 3: Brainstorm, then create your content marketing plan. Planning and creating new content isn’t just about mapping and metrics. Brainstorming and asset planning can be one of the most challenging and important parts of content creation. To catch inspiration when it strikes, you need a receptive environment, and team-wide willingness to try new things. An editorial calendar is not only where you keep track of, coordinate, and share your upcoming content, it is a strategic tool that helps your team execute integrated programs that include your content. Keeping an editorial calendar ensures that you’re releasing your content at the best possible moment, and that your whole team is aligned around the release dates. 
Wanting to start your own internet business is a smart move for a lot of reasons. But the biggest mental hurdle most of you face right now is figuring out what the best online businesses to start are. Maybe you’ve heard about affiliate marketing, but somebody mentioned Shopify during lunch. Plus…you’ve always wanted to write a book, and you’ve read stories about indie authors earning millions.
Hi Nick! I was researching online successful businesses and came across your article. For the last couple months I have been thinking about starting my own online business that is geared towards online health/fitness coaching. Then I think maybe freelance writing or perhaps starting my own blog. Do you any suggestions on how to start these businesses? Where I could even begin? I have been a nurse since 2010, love fitness. However, starting a blog would be interesting as well.
Don’t let that stop you from starting a blogging business. There are lots of very successful bloggers out there – we’re talking 5 and 6-figure-a-month levels of success. What you absolutely must avoid doing is starting a blog about “how to be a successful blogger.” How can you do that when you haven’t achieved any success yet yourself? Faking it until you make it is not a business model we’d advise anyone to follow.
Twitter has been so generous to open up its app to developers to make some really great tools. Sure, you can manage your Twitter profile directly via Twitter (an always free option), or you can try out tools like Just Unfollow, which allows for bulk sorting and filtering of your followers, along with insights into the demographics of the people in your audience.
Franchises can cost a lot of money, but there are opportunities for less than $50,000, says Jania Bailey, CEO of FranNet, a franchise marketplace. “You might be able to get financing from the (Small Business Administration) or the lenders the brand works with. It’s a little more affordable than people think. If it takes $100,000, you might need $20,000.”

The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
In the world of lead nurturing, the tools and techniques used are constantly involving. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. It would be easy for us to introduce a set of standard workflow and automation tools (like HubSpot's, for example) you can use to nurture your contacts down the funnel. But if you're looking for something a little more innovative for actually creating nurturing content, we have a new tool for you to try.
In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.
If managing a blog seems a bit overwhelming but you still desire to indulge your writing passion, you can write for other sites or blogs like PayPerPost, Textbroker, or Helium. Also, writing an interesting e-book may also be an option for you as well. E-books do not have any printing or shipping fees, which makes them a viable investment. If you’re someone who possesses strong language skills, you could potentially become an expert copy editor that webmasters will gladly pay to read and edit articles and also correct any overlooked grammatical errors concerning web copy.
Hi Nick! I was researching online successful businesses and came across your article. For the last couple months I have been thinking about starting my own online business that is geared towards online health/fitness coaching. Then I think maybe freelance writing or perhaps starting my own blog. Do you any suggestions on how to start these businesses? Where I could even begin? I have been a nurse since 2010, love fitness. However, starting a blog would be interesting as well.
We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
Wistia is a powerful video hosting platform that allows you to host your videos on your website -- ad free -- with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?
What It Is: What better way to feed your travel bug than to work as a remote travel agent or consultant? Whether part- or full-time, spend your working hours dreaming up itineraries, flight plans, hotels, and activities for clients looking to travel far and wide. Then, take advantage of your discounts (hey, perks of the job) and go wherever your heart desires, whenever your heart desires.
What It Is: Create virtual displays of art and graphics by assembling images, typographies, and motion graphics for published, printed, or digital media. This may include drafting logos, packaging, labels, and advertisements for brands. Top candidates will have skills in creativity, typography, software, web design, Adobe Photoshop, technology, and more.

I personally prefer things simple, so I think of content marketing technology solutions in terms of "need it" or "nice to have." Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends. Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. But first, make sure you're set up with the core technologies every content marketing team needs.
Anyone considering a drop shipping business should seriously consider leveraging Amazon.com to grow their business and learn more about becoming a profitable Amazon seller, because Amazon is an established marketplace that people already trust and has an existing customer base. Eventually, you should also consider having your own online store as well.
Don’t let that stop you from starting a blogging business. There are lots of very successful bloggers out there – we’re talking 5 and 6-figure-a-month levels of success. What you absolutely must avoid doing is starting a blog about “how to be a successful blogger.” How can you do that when you haven’t achieved any success yet yourself? Faking it until you make it is not a business model we’d advise anyone to follow.

Crypto currency trading is the next big thing in finance. The value of crypto has shot up in recent months with Bitcoin reaching over $18k for just one Bitcoin! You too can get a piece of the action by purchasing crypto currency from one of the bitcoin / crypto exchanges and waiting for the value to increase. I would recommend you do your research before you dive in, and don’t forget to only invest what you can afford to lose.
The box subscription business has exploded. While it's nothing new, and it's been around for ages now, the overwhelming rise of the internet has breathed newfound life into this online business idea. What is a box subscription exactly? If you think back for a moment to one of the most viral box subscriptions businesses, you'll clearly recall the Dollar Shave Club.
Your social media manager should also invest in growing your presence on social networks so that the content you share reaches an ever-growing audience. Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans. The fans' networks work to help your content spread -- so the larger their networks, the better your content's distribution. 
You know this one already. You include links to products you are promoting as an affiliate and every time somebody buys the product, you get a commission. With a blog, you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review—which is useful content—and then include a link to buy the product under an affiliate link.
It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)
Iconosquare is the perfect tool for marketers to grow their brand on Instagram with easy-to-use analytics. It's not always easy to know what's working and what's not on Instagram. But, as the second most popular social channel and one that's quickly approaching first most popular among some age groups, it's a channel that marketers can't afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your brand Instagram channel for success.

Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools -- like Trello, Gmail, Giphy, and so many more -- right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
The sheer facts point to continued explosive growth of online ads. And we're still in the infancy of the internet. The earlier you capitalize on this industry, the quicker you can build it into a formidable online business. Study and learn all the intricacies of advertising on platforms like Facebook and Google. Find courses, or use the free material available from a multitude of platforms to become a seasoned pro. 
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of. May big name companies and brands, like Wal-Mart, Home Depot, etc. run their affiliate programs through these third-party affiliate sites.
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.[5] Most of these formats belong to the digital channel.
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
Affiliate marketing can be broken down into different levels of involvement: unattached, related and involved. Unattached affiliate marketing is a basic pay-per-click affiliate marketing campaign that requires little to no involvement with the product you are promoting. Related affiliate marketing requires you to have some authority and content on the product you are marketing, but you don't personally use the product. Involved affiliate marketing is perhaps the most effective, as you'll be marketing an affiliate product that you actually use and enjoy.
However, this only further illuminates the exponential rise of online business today. Considering that the internet is still largely in its infancy, as the modern conveniences give way to near-instant delivery of products via drones, 3D printing and other means, and as virtual and augmented reality help to improve the online shopping experience, nearly all our commerce will eventually be conducted through online channels rather than offline channels.

Hi Lashay, I just discovered your website, it’s wonderfully informative and hopefully exactly what I need to help make some extra money in my down time. I was wondering if you have any tips or if you could direct me to some of your videos that might already address my situation. I already have a full time job, but for the most part I’m still in need of additional earnings. What advice do you have for someone like me who would mostly be available during evenings to make some decent money working from home? I appreciate anything you think will help, thank you!
While it's true Google can do a lot of the distribution work for you, it hinges on making smart decisions with your content strategy. In other words, Google might distribute the content you create, but it might distribute it onto page 32. Your job is to make sure as much content as possible appears as high up on page one as possible. This means your writers should be working closely with your SEO specialist to determine what keywords to go after -- ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. Of course, that content should also be optimized for on-page SEO to improve its chances of ranking highly. 

Due is a free tool for marketers that offers a time-tracking app to assess how much time is spent on each marketing project. This helps your organization budget time appropriately and increase productivity. Along with the time tracking tool’s capability to help you calculate billing time, it also offers an invoicing and payments platform, which is an ideal way for freelance marketing talent to bill clients for their work.
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