Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
I won't pull any punches: I started, and it took a while to stop. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web.
Let me give you a practical example. Recently, we looked at one of our posts that was getting 14,000 impressions a month, and it got three clicks. So something was clearly wrong there, because the click-through rate was very low. But we made some changes to that and even though it wasn't a massive increase in traffic for us at the end of the day, we went from three clicks to about 200. So just keep looking for the low-hanging fruit that you have in Google Search Console, because it's going to add up across the board.
I’ve heard Segment described as the one and only interface you’ll ever need for all your third-party apps. And I sure do see it recommended a lot. From what I can gather, Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.
The traffic was relevant. But they weren't getting more fields or more leads for people who just wanted to go view or test drive a car. So they created Crazy Egg to see how people engaged on someone's website. They put the code on there and it shows you if they are scrolling down, not scrolling, were they clicking, were they not clicking. They discovered that with many websites, visitors don't scroll pass the fold.
If you are a creative, digital professional who thrives on forming the layout, visual theme, font set and color palette of a website, freelance web design may be a good path for you. If you have little to no experience in this field, you can learn the basics of web design and master the tools you'll need for success, like Adobe XD, Chrome DevTools and text editor software.
The box subscription business has exploded. While it's nothing new, and it's been around for ages now, the overwhelming rise of the internet has breathed newfound life into this online business idea. What is a box subscription exactly? If you think back for a moment to one of the most viral box subscriptions businesses, you'll clearly recall the Dollar Shave Club.
Do you have impeccable organizational skills and task management abilities? Maybe it's time to put those skills to good use by becoming a virtual assistant. VA services typically consist of basic administrative tasks like entering data, making travel arrangements and answering phone calls. Previous experience in this field is ideal but not required.
When the marketing team starts to grow, who leads content marketing gets more interesting. With a team of three marketers, you can approach content marketing a couple ways. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. Or, two people can own content marketing activities, while the third owns the rest.
#48 – Stitch Fix – Read review – If you are a fashionista with a creative eye, try Stitch Fix a company that allows you to share fashion tips with clients on the site. For work at home stylist, Stitch Fix offers a $16+ an hour pay. As a requirement, you must be 18 years of age or more and be ready to attend their off-site training before starting the job.