For those who are running their website or blog via WordPress, perhaps the fastest and easiest way to set up a landing page is simply to create a new page. If you blog with WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download our ebook,” “Sign up for our webinar,” etc.—can be made quite easily via Pages.
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)." The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.
It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)
In the world of lead nurturing, the tools and techniques used are constantly involving. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. It would be easy for us to introduce a set of standard workflow and automation tools (like HubSpot's, for example) you can use to nurture your contacts down the funnel. But if you're looking for something a little more innovative for actually creating nurturing content, we have a new tool for you to try.
What It Is: Do people ask you your secret to perfect pie crust or how you made that wreath? "Everyone knows how to do something, or has a hobby they enjoy," says Kimberly Lawson, owner of OohLaLuxe.net, who has created fashion and beauty tutorial videos. "These can easily be turned into profits." Simply sign up for a free YouTube account. Then use a smartphone or digital camera to record yourself explaining and demonstrating how you work your magic. (If you're more tech-savvy or have a burgeoning teenage filmmaker in your house, you can use desktop software, such as Windows Movie Maker, to create a slicker video.) "Once you upload the video to YouTube, enroll in its partner program," Lawson says. YouTube will then place ads inside or near your video, and you will earn money from the ads themselves, video views and click-throughs. "The key is to put a unique spin on your video," says Lawson, especially if there are lots of others on the same subject.
Premium or gated assets are typically longer form, and/or more time-intensive pieces that don't exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and is thus worth investing in.
Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.
The question then becomes, how can you take advantage of this massive surge of spending happening every second of every single day online? The truth? Whether you're looking to start a simple online business as a side hustle, or you're quite literally looking to get rich and make an exorbitant amount of money online, there are 7 businesses that simply can't be overlooked.
What It Is: If you're already fluent in two languages, why not put your skills to use and work as a translator? Translators are often required to translate documents or audio recordings from one language into another. You can work for yourself as a freelance translator, or apply to work with companies like Welocalize that offer a wide range of remote translation services.
In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.
Skye Schooley is an Arizona native, based in New York City. After receiving a business communication degree from Arizona State University, she spent nearly three years living in four states and backpacking through 16 countries. During her travels, Skye began her blog, which you can find at www.skyeschooley.com. She finally settled down in the northeast, writing for Business.com and Business News Daily. She primarily contributes articles about business technology and the workplace, and reviews remote PC access software and collection agencies.
Step 2: Understand their buyer’s journey. A buying journey maps a buyer’s decision-making process during a purchase and will help you determine what content you need. Different kinds of content appeal to different buyers in different stages of their journey. By mapping your buying stages, you’ll better understand the process buyers go through when considering your product or service. As a result, you’ll be able to develop a content strategy that speaks directly to buyers, no matter what stage they’re in.
After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Virtually every small business needs help running their day-to-day administrative tasks, but they may not particularly want to pay a full-time in-house employee to do it. Virtual assistants perform a variety of tasks that a traditional assistant or secretary would normally do, including making travel arrangements, paying bills, or managing expense reimbursements. It is a truly online job and one that is growing in popularity with both employers and people wanting to have a more flexible work-life.
Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools -- like Trello, Gmail, Giphy, and so many more -- right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Once a site or blog is created and optimized for SEO (search engine optimization) purposes, the search engine marketing (SEM) begins. The potential for earning income in this area is literally through the roof if you know what you’re doing. An expert in SEO management is responsible for successfully marketing a website and can choose to promote it in a variety of ways.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Owning a business can be a good path to working from home. For an initial investment, franchises offer an established business with brand awareness, a business model, a territory and maybe even access to capital. There are franchise opportunities in mailing and shipping, cosmetics, travel, marketing, employment and staffing, retail and many more industries.
YouTube is becoming more and more important to marketers lean more heavily on video-based content. While, of course, you should continue to optimize your text-based content for search engine optimization, don't forget to consider YouTube as an important channel as well. Not only is YouTube great for hosting your videos and getting them shared across social networks, it's also important to optimize your videos for search to get found on YouTube as well.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Larger enterprises can hire an agency or full-time staff member to run their social media accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of a social media presence to spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately. In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies. For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels. Another example is when consumers pay for the acquisition of some MP3 downloads, search engines can be used to identify different music providers and smart agents can be used by consumers to search for multiple music provider sites. In a word, the digital content marketing process needs to be conducted at the business level and service experience level because when consumers are accessing digital content, their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos. The consumers interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers. The design and user experience of these channels directly decides the success of digital content marketing.
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
If you have a knack for creating unique images, there’s no need to fuss over your own inventory. If your creations can be easily printed onto a product, then you can make money. Upload your designs on a variety of websites like CafePress. If someone likes them, the company prints them up and ships the product. You could create unique designs for calendars, books, T-shirts, bags, hats, greeting cards, or posters and get a commission for each one sold. Some of these sites include Zazzle, Teespring and Lulu.
Startup costs: It depends on how you want to teach. If you made a course through something like Udemy, your start up costs could be $0. If you want to make your own website to sell videos or courses, then you’ll need to spend a little bit on hosting. I’ve used Bluehost for tons of my niche sites. If you’re starting an online business, Bluehost helps you get started with cheap hosting and a .com domain name. Try them out to get your online business going.
The rise of the chatbot has been extraordinary to witness. Thanks to the ubiquity afforded to us by chat on platforms like Facebook, we've grown quite used to chatting with friends and family across all our social media networks. That's why AI-powered chatbots present a new digital frontier for businesses looking to automate and relinquish much of the man-power it takes to have a chat with its customers.
And you're able to slice and dice the data and actually take some action from it and drive more revenues for your business. Now, what I really like about Google Search Console is that you can look at the crawl rate, if there are any crawl areas on your website. You can look at your search analytics. You can see what the click-through rate is on the search result pages.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market.
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.
ClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.
#48 – Stitch Fix – Read review – If you are a fashionista with a creative eye, try Stitch Fix a company that allows you to share fashion tips with clients on the site. For work at home stylist, Stitch Fix offers a $16+ an hour pay. As a requirement, you must be 18 years of age or more and be ready to attend their off-site training before starting the job.