At this stage of growth, it's also time to assign dedicated leadership to your content marketing team -- unless you want two dozen people reporting to the CMO. Many organizations hire a Director of Content, VP of Content, Chief Content Officer, or Editor-in-Chief to lead the entire content marketing team. This individual sets the vision for the team, secures budget, hires the right talent, contributes content ideas, solves for growth, and helps coordinate with other leaders across the marketing organization so content marketing doesn't become too siloed.
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Buyers and customers today are inundated by more marketing messages than ever before—more than 2,900 per day, by current estimations. This creates an environment of attention scarcity, challenging marketers with the task of producing engaging content that won’t get lost in the static. A well-crafted content marketing strategy places your business in the position of a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
For those who are running their website or blog via WordPress, perhaps the fastest and easiest way to set up a landing page is simply to create a new page. If you blog with WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download our ebook,” “Sign up for our webinar,” etc.—can be made quite easily via Pages.
Step 2: Understand their buyer’s journey. A buying journey maps a buyer’s decision-making process during a purchase and will help you determine what content you need. Different kinds of content appeal to different buyers in different stages of their journey. By mapping your buying stages, you’ll better understand the process buyers go through when considering your product or service. As a result, you’ll be able to develop a content strategy that speaks directly to buyers,  no matter what stage they’re in.
Larger enterprises can hire an agency or full-time staff member to run their social media accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of a social media presence to spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Larger enterprises can hire an agency or full-time staff member to run their social media accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of a social media presence to spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Another option is to again set up a Shopify store. But instead, you have customer orders drop-shipped to them by the manufacturer, or distributor. You know those super-cheap items you see on Facebook that seem too good to be true? The catch is always that it can take 30 – 45 days for your order to arrive – that’s the drop-shipping model in operation right there.

Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers, and while I’m sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”
YouTube is becoming more and more important to marketers lean more heavily on video-based content. While, of course, you should continue to optimize your text-based content for search engine optimization, don't forget to consider YouTube as an important channel as well. Not only is YouTube great for hosting your videos and getting them shared across social networks, it's also important to optimize your videos for search to get found on YouTube as well.

Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.
If you’re passionate about writing and feel strongly about certain subjects, type your way to riches by creating your own blog. Launching your own blog doesn’t require a great deal of technical or computer skills. It is important, however, that you do know what you’re talking about relative to the subject you’re writing on. Over time, you’ll start to develop an audience since people will trust your expertise and knowledge.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of. May big name companies and brands, like Wal-Mart, Home Depot, etc. run their affiliate programs through these third-party affiliate sites.
Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools -- like Trello, Gmail, Giphy, and so many more -- right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Trello is a great project management tool for small teams and individuals. With it's Kanban-style setup and fun user interface, Trello lets you set up to-do lists and tag individual cards with due dates, members, labels, and more. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you're working on. At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. Want an example of how we do this? Check out our guide to managing marketing campaigns in Trello.
Now, here’s an online business model that has unfortunately become the butt of far too many jokes. This is because a certain segment of society (that’s you, hipster!) went around loudly telling anyone willing to listen that they were full-time bloggers. The net result of all this misplaced enthusiasm is that if you tell any of your friends or family you’re going to start a blogging business, they’ll wrinkle their collective noses at you, while coughing politely.
The list of recommended tools below is sorted into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you'll see the whole list of 61 tools that you can skim and bookmark for later. Nearly 50 of them are free marketing tools, which means the product offers either a free version with limited resources or a select group of tools inside the product that are yours to use at no charge.
Do you have impeccable organizational skills and task management abilities? Maybe it's time to put those skills to good use by becoming a virtual assistant. VA services typically consist of basic administrative tasks like entering data, making travel arrangements and answering phone calls. Previous experience in this field is ideal but not required. 
Social Media Managers know the pain of posting that perfect social media post only to have a follower find a typo a minute later and call you out. For marketers, using a social media tool to schedule all of your posts (so you catch those typos beforehand) is a must. But it also helps to get the right analytics from your social posts, especially on channels where it can be hard to get that information.
Some companies may have marketing teams of far more than 18. Here at HubSpot, for example, we have a team of nearly 100. Even so, we stick to a team structure quite similar to the structure an 18-person marketing team might use -- with one modification. Design is broken off of the Content Team, and relegated to a separate team. This might make sense for your organization, too, if you find that:
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