If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there's a tool for that.
Many people buy and sell domain names to earn money online since it takes very little time or investment. You can purchase a domain at its registration price or even much cheaper and then resell it for a profit. But, it always pays to do your homework first on websites like Afternic.com, Sedo.co.uk, or other domain auction websites in order to get a good idea of what’s popular in terms of domain names. An ideal way to find really good names is to check out terminated lists that offer many expired names and have made their way back into the pool for people to buy. A good site for this is expireddomains.net where you can put in your desired keyword that you want in your domain name and a long list of domain options will appear.
To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing definition (including the somewhat flippant "content marketing is using content for marketing") and found none of them totally satisfactory. But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion:
There are actually more deals out there like this than you’d believe, thanks to the fact that sellers list used textbooks for low prices on Amazon all the time, not realizing they could trade that book into Amazon for more money. For example, you might see a Biology 101 textbook that has a used price of $45 and an Amazon trade-in price of $70 – meaning you could buy it and trade it right back in for about a $25 profit.
Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
This list is great, thanks! I wanted to point out, though, that it looks like at least some of the transcription jobs are listed as paying per audio hour which would work out to a lot less per hour of work. One hour of audio can take 3 to 4 hours for an experienced transcriber to complete, so $24/audio hour=$6-8/hour. Just something for people to be aware of.
The ubiquitous share buttons you see along the side of blog posts, many of them come from SumoMe. The any-website buttons (you don’t have to run a WordPress blog to use them) are part of the SumoMe suite of website products. If you’re okay with some SumoMe branding, you can add the buttons for free to any page and customize the networks that appear by default.
Premium or gated assets are typically longer form, and/or more time-intensive pieces that don't exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and is thus worth investing in.
Regardless of team size, it's common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent -- like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.
If you have a knack for creating unique images, there’s no need to fuss over your own inventory. If your creations can be easily printed onto a product, then you can make money. Upload your designs on a variety of websites like CafePress. If someone likes them, the company prints them up and ships the product. You could create unique designs for calendars, books, T-shirts, bags, hats, greeting cards, or posters and get a commission for each one sold. Some of these sites include Zazzle, Teespring and Lulu.
Blogging is still a viable online business idea, and one with as much potential as ever. Just make sure that you start a blog on something that people actually want to read about. If that happens to be something you’re passionate about that’s great. But you need to understand that it’s way easier to monetize a blog about organic dog food than it is to make money from a blog about obscure literary fiction.
Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.
Don’t let that stop you from starting a blogging business. There are lots of very successful bloggers out there – we’re talking 5 and 6-figure-a-month levels of success. What you absolutely must avoid doing is starting a blog about “how to be a successful blogger.” How can you do that when you haven’t achieved any success yet yourself? Faking it until you make it is not a business model we’d advise anyone to follow.
I'll give you an example. For Single Grain, my digital marketing agency, we have a 1.26% click-through rate on the homepage. The homepage is fairly general and we wanted to figure out how we could drive a higher click-through rate, thereby driving more traffic for the website. We decided to write the headline and the meta description for it – and wound up increasing that 1.26% CTR to 1.76% and, ultimately, driving more traffic (and thus leads, and thus revenue) to the homepage.
The best way you can launch a webinar business is to find a product you can promote and get behind. Then, build an excellent webinar. The Perfect Webinar is a formula originally developed by Fladlien but later brought to the mass market by Russell Brunson. Brunson also created a software with Jim Edwards called Funnell Scripts, which is an incredible piece of software that helps you to build your entire webinar including copy for ads and swipes.
What It Is: Many companies pay online testers to make sure websites are intuitive and easy to navigate. "You basically follow the instructions you're given to check out the website," says Anna Thurman, founder of RealWaysToEarnMoneyOnline.com, a site that has reviewed more than 500 online work opportunities. "It usually only takes about 15 minutes per test." Thurman recommends registering with 10 to 12 different companies since the opportunities to test these sites are doled out first come, first served. "There are people who make $100 to $200 a month by staying on top of those tests," Thurman says.
Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.