And those keywords, if you can nudge them up a few spots, you'll see a huge difference in your traffic. You don't even have to nudge them up by building links or anything like that. It could just be as simple as, “Oh this is the keyword that's getting me traffic impressions, but I'm not getting a lot of clicks. Why not?” If you look at your title and your meta description, chances are that keyword is not in there. So if you put that keyword in your title tag and your meta description, you'll get way more traffic.
Hi Lashay, I just discovered your website, it’s wonderfully informative and hopefully exactly what I need to help make some extra money in my down time. I was wondering if you have any tips or if you could direct me to some of your videos that might already address my situation. I already have a full time job, but for the most part I’m still in need of additional earnings. What advice do you have for someone like me who would mostly be available during evenings to make some decent money working from home? I appreciate anything you think will help, thank you!
The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the technical work a lot easier than it was in the past.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market.
Facebook and Twitter are still the top business networks, but businesses often tend to struggle with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and a passion for photography, focusing your consulting business on one specific platform, like Instagram, can be a great way to make money while helping other businesses improve their content and achieve their business goals.
As the internet grows and expands, not only is SEO going to get more competitive, but it's also going to grow more lucrative. You could quite easily capitalize on this industry if you know what you're doing. This doesn't just go for doing work for clients, but also for yourself. You could launch any number of online businesses, niche websites, and blogs with the right amount of SEO skills.
The sad truth is that for all the SEO consultants out there who know exactly what they’re talking about, there are hundreds of others who are clueless, money-grabbing sharks. Their sole focus is on getting customers signed up to a 6-month retainer based on promised results. They then kick their heels for the first few months, pocketing cash for doing nothing.
We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.
One way to stand out from the competition with a drop shipping business is to private label your products. This simply means you put your own label/brand on the products that the manufacturer is creating. That way you're not selling the same product brand and just competing on price; rather you can use your own brand and face less competition. Think about when you're looking at medicine at the pharmacy; the brand names sell for higher prices and people think they are different from the generic brands even though the ingredients are exactly the same. Consider these important factors when looking for a good drop shipping product.
The other option is to offer white label SEO services to web design agencies. What this means is they handle the web development side of things, and you take care of the search engine optimization work. The perk of this approach is you never have to deal with their clients. Most SEO consultants start here because all the client-finding work is already done. That leaves them to do what they’re best at – ranking sites in Google.