Best of all, unlike a brick-and-mortar business, you don’t need a lot of startup capital. In fact, you can get many internet businesses up and running with no money at all because so many free services facilitate the possibility. For example, you can set up a website or blog for free using WordPress. Or you can leverage a third-party site like Amazon or eBay to sell goods with no inventory costs. You use their selling platform in exchange for giving them a cut of your sales.
How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie gives you a full run-down of a person—social media profiles, biography, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie, and they’ll tell you everything.
People no longer routinely call a travel agent to buy their plane tickets and book hotels for them. The internet has revolutionized that. But if you specialize in niche travel, such as exotic destinations for wealthy clients, you have the potential to make a good living working from home, says Tom Ogg, a travel industry veteran and founder of HomeBasedTravelAgent.com.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations: