Hotjar is a new and easy way to truly understand what your web and mobile site visitors are looking at when they interact with your site. WIth its visual heatmap tools, you can understand what users want, care about, and interact with on your site. Hotjar visually represents visitors' clicks, taps and scrolling behavior, giving you the ability to find hot areas for growth and conversion rate optimization.

I personally prefer things simple, so I think of content marketing technology solutions in terms of "need it" or "nice to have." Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends. Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. But first, make sure you're set up with the core technologies every content marketing team needs.


Hey Tammy, that’s really a question every writer has to answer for themselves. For me, the most important thing is consistency. I am better at writing long pieces if I do a little bit every day. Like, half an hour. If you have more time, you can do more, of course. But the important thing is to work continually. Aside from that, there are many blog posts and books on this topic. I suggest you start there.
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of. May big name companies and brands, like Wal-Mart, Home Depot, etc. run their affiliate programs through these third-party affiliate sites.
To get your e-commerce business up and running, all you need is a web hosting service with an integrated shopping cart feature or e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to keep onsite. [Related: A Small Business Guide to E-Commerce Shipping]
Once you’ve created an amazing video to share on social media or your website, where will you put it? The default seems to be YouTube, which is quick and easy but comes with less control and potentially some unrelated ads or suggestions. Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.[2]


How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.
Instead, you’ll be following a proven strategy for maximizing views of multiple videos on a regular basis. You’ll be creating useful content—something engaging that people want to watch. And it works in many, many different niches. It could be a how-to video or a talking-head video on a topic of interest for people in your niche—the sky is the limit.
What works well on Facebook doesn't usually drive the most organic traffic to my site. So I've discovered from Google Analytics that my boring, simpler topics that are more basic, like “how to get more search engine traffic” or “how to get your website instantly indexing on Google” do extremely well from a organic perspective. But they don't always do to well from a social media standpoint. So nowadays I'm creating articles that both appeal to my social audience and that cater towards people who use Google to find marketing related articles. That's why I love Google Analytics, because without it, how are you going to get those insights? Plus it's free.
How to Get It: Begin with sites like UserTesting.com, YouEye.com and Userlytics.com. Register with multiple companies for opportunities to test as many websites as possible. Once you're in the system, you'll be emailed when testers are needed, and if you're one of the first to respond, expect to spend 15 to 20 minutes completing the test. Many sites require a microphone and/or webcam, which are built into most laptops—but if you need to buy one, they aren't expensive. The tester sites typically pay within a week or two via PayPal.
AdStage takes the hassle out reporting on all of the PPC campaigns you're running and puts it all in one place. AdStage helps you automate, create, and manage your campaigns across all of the major PPC platforms, then allows you to report on your results. With visual features and powerful automation tools, AdStage is a must for PPC experts and newbies alike.

Some companies may have marketing teams of far more than 18. Here at HubSpot, for example, we have a team of nearly 100. Even so, we stick to a team structure quite similar to the structure an 18-person marketing team might use -- with one modification. Design is broken off of the Content Team, and relegated to a separate team. This might make sense for your organization, too, if you find that:
The basic idea behind an online drop shipping business is that, as a small business owner, you don’t have to maintain a large inventory (or any inventory whatsoever) of products or handle any delivery to your customers. That eliminates the financial cost and risk of having a warehouse full of stuff you might not sell, and the hassle of arranging to send orders all over the country or the world. In fact, you don't have to manufacture or store any products at all.
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
As the internet grows and expands, not only is SEO going to get more competitive, but it's also going to grow more lucrative. You could quite easily capitalize on this industry if you know what you're doing. This doesn't just go for doing work for clients, but also for yourself. You could launch any number of online businesses, niche websites, and blogs with the right amount of SEO skills. 
The content you create should be shared on the social networks on which you're active. (And if you're not active on any, this is one of the reasons to get started.) Moreover, Google's algorithm considers social signals as one of its most important ranking factors -- socially shared content is a vote of approval, or at the very least importance, so it makes sense Google would consider it when deciding whether a post should rank well in organic search.
Once you’ve created an amazing video to share on social media or your website, where will you put it? The default seems to be YouTube, which is quick and easy but comes with less control and potentially some unrelated ads or suggestions. Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market. 
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